TV star Alison Hammond has not only won over UK viewers but is also eyeing up the American market. With a net worth estimated to be between £1 million and £4 million, accumulated from her varied roles in the entertainment industry over the past 21 years, Alison is a fixture on British television.
From her first appearance on the third series of Big Brother in 2002, to her current hosting duties on This Morning and The Great British Bake Off, Alison’s career path has been nothing short of remarkable. Now, as she considers a future in the US, we take a look at how this beloved Brummie has built her empire and why she might just be the next big UK export to make it big stateside, reports the Express.
Hammond’s lively personality and contagious laughter have made her a favourite among TV audiences, whether she’s hosting or participating in shows. She earns around £600,000 annually for co-hosting ITV’s flagship breakfast programme with Dermot O’Leary.
After appearing on Big Brother in 2002, Alison went on to compete on other reality shows including I’m A Celebrity…Get Me Out of Here!, Strictly Come Dancing and Celebrity MasterChef. Currently, she also hosts the Great British Bake Off, as well as For the Love of Dogs.
Her ability to attract and retain large audiences makes her one of the UK’s most bankable stars. While her specific fee for each show is not known, celebrities typically earn somewhere between £50k-£200k to appear on these popular shows.
The beloved star has amassed a significant sum by participating in a popular pantomime, earning a substantial payday for her efforts. As she approaches her 50th birthday, she remains active with her role in the Birmingham Hippodrome’s production of Peter Pan, where she plays the Magical Mermaid.
Alongside her, comedian Matt Slack stars as Smee, and Danny Mac takes on the role of Captain Hook. This season boasts a robust lineup of 65 shows, each contributing to what has become a very profitable venture for Alison.
Alison earns around £600,000 annually for co-hosting This Morning
(Image: (Image: ITV))
Reports suggest she will receive nearly £200,000 for her involvement, approximately £3,000 per performance, totalling £195,000 for the season, making her one of the highest earners in celebrity pantomime for 2024. The mum-of-one has converted her charismatic presence into several high-paying lucrative branding opportunities, leading campaigns for brands like Crown Bingo and DFS Furnishings.
In 2022, she broadened her endorsement portfolio by launching her own clothing line with In The Style, joining the ranks of fellow celebrity ambassadors such as Charlotte Crosby, Billie Shepherd and Gemma Atkinson. The versatile star is believed to be receiving a hefty six-figure sum for the collaboration, boosting her already impressive net worth.
The outspoken star has confessed she is contemplating relocating to the United States following her recognition as one of Variety’s top 30 most powerful women in reality TV in 2024.
The Birmingham-born celebrity, set to celebrate her 50th birthday on January 5th, has found a special place in the hearts of viewers across the Atlantic. She’s even caught the eye of A-listers like Kylie Jenner, who’s reportedly a fan of Alison Hammond’s presenting skills on The Great British Bake Off, known stateside as The Great British Baking Show.
Her infectious personality during sit-downs with celebs such as Harrison Ford and The Rock has skyrocketed her to internet fame. With her sights firmly set on Tinseltown, Alison openly shared her Hollywood ambitions with The Mirror: “I want to conquer America. I haven’t conquered England yet, but when Aidan is grown up, I want to go out to the States and have my own show,” revealing plans for a future leap across the pond once her 18 year old son Aidan has come of age.
Alison lives in Birmingham with her son, Aiden
(Image: (Image: Instagram Alison Hammond))