Abercrombie & Fitch is to open two new stores in Central London, the brand has confirmed. Already present in the city, the American retailer is continuing its expansion in the UK.
The new sites will be located in Oxford Street and Covent Garden. They will open their doors on Friday, January 31.
The locations will offer a variety of products, including styles from the Best Dressed collection, including dresses, shirts, and tailoring. The athleisure line, Your Personal Best, will be available to purchase too.
Scott Clarke-Bryan, managing director of EMEA at Abercrombie & Fitch Co, said: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London.
“With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
Both stores will feature bespoke, local artworks representative of London. The Oxford Street site will also have a bookable, private mezzanine lounge with a personal fitting room, seating area, and cash wrap for shoppers to enjoy independently.
The shops will be located at 325 Oxford Street, London W1S 1SA and 132 Long Acre, London WC2E 9AA.
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