Brits are being urged not to buy Easter Eggs this year due to a distressing occurrence in supermarkets nationwide. Consumers are being encouraged to resist the temptation of hoarding chocolate eggs and other festive confections amidst a surge in ‘shrinkflation’, reports Birmingham Live.
One shopper expressed confusion over social media regarding the price tag of Cadbury Mini Eggs, which are being sold for £4.85 for a bag containing 270g. TikTok user JUDVH vehemently protested: “Cadbury’s and or Sainsbury’s you ill mannered troglodytes £4.85 for a 270g of Mini Eggs.”
“Once upon a time these were Lindt prices and even they’ve only just about gone up to £6. Maximum these should be £1 to the 100 grams. Your inflation does not add up. To add insult to the injury you’ve labelled this a family pack, a family pack of rats.”
Regarding this pricing, he continued, “Whose family are you feeding with 270g of Mini Eggs? It would be wise of you to heed these warnings, Sainsbury’s. Your little profit margin is not worth this wrath, fix it.”
Another customer remarked that although Tesco offers them for £1.65 with a clubcard, “that’s the only way I’m buying them.”
Another added their voice, lamenting the constant increase in grocery bills: “I’m sickened every time we do a shop! ! Everything is getting smaller and smaller, some things don’t taste the same but the prices are just getting higher and higher.”
Some simply advised: “Just don’t buy them.” While another called the situation “daylight robbery”.
Mondelez, the parent company of Birmingham’s chocolate powerhouse Cadbury, has spoken out about the tough decisions they’re facing. “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business,” they said.
The firm explained the rising costs: “However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.”
They also highlighted other financial strains: “Meanwhile, other costs like energy and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.”
Consequently, this has led to a tough decision regarding one of their popular treats: “As a result, we are having to make some carefully considered list price increases to our Cadbury Mini Eggs so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”