Fans of Doritos crisps have spoken out after a cryptic social media post suggested the iconic shape of the crunchy snack could soon be changed.
The image shared by the brand’s official UK account on Instagram showed an unusual square version of the Doritos chip, instead of the usual triangle, and a caption which read: “The shape of things to come.” While the full meaning behind the post has not yet been confirmed, it was enough to send followers into something of a panic – with many saying they were worried that a permanent change to their favourite crisp could be on its way.
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The post on Instagram showed a square-shaped crisp with a caption teasing ‘the shape of things to come’
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Image:
DoritosUK)
One wrote: “Doritos without a triangle isn’t Doritos!”. Another said: “Don’t mess up with my triangle!”. A similarly unimpressed follower said “this ain’t April 1st, come on…”, while someone else simply commented: “No!!!”.
A Doritos spokesperson told the MailOnline that the news regarding the square-shaped chip “isn’t ready to be shared quite yet” but confirmed it was “something we’re exploring” and that they would “reveal more officially later this month”.
It comes only a couple of months after Doritos manufacturer PepsiCo made a significant change to the recipe in a bid to make them more healthy. The global food and drinks brand reformulated its Doritos recipe to make them HFSS-compliant. HFSS stands for “High in Fat, Salt, and Sugar,” and the classification is used in the Department for Health’s Nutrient Profiling (NP) model. The HFSS classification restricts the promotion and placement of products within retailers in the UK.
PepsiCo have not yet confirmed whether they will be permanently changing the shape of the product
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Image:
DoritosUK)
Announcing the change in November, PepsiCo said the new recipe for its core Doritos flavours – Tangy Cheese, Chilli Heatwave, and Cool Original – makes the snacks “crunchier and more substantial” and “a better base to load with salsas and dips”. The calorie level of a 30g portion of Doritos has dropped across all three flavours, with Cool Original going from 151 calories to 144kcal. Chilli Heatware has dropped from 150 kcal to 143 per 30 grams and Tangy Cheese has gone from 151kcal to 144kcal. The amount of fat across all three flavours has dropped to 6.6 grams – from the 7.8 and 7.6 levels before.
PepsiCo said the new recipe is the result of “years of meticulous research, development and testing” by its teams in Leicester and Coventry. Doritos were first launched in California in the early 1960s, and were introduced to the British market in 1994 after PepsiCo purchased Walker’s crisps.