Forget expensive creams and invasive treatments, experts are backing a humble stone fruit which not only boasts a range of health benefits, but can also make your skin look healthier. Packed with antioxidants, vitamins, and natural hydrating properties, plums are rapidly gaining recognition as a skin-saving powerhouse.
Recent studies suggest that plums may boost collagen production, reduce inflammation, and protect against environmental damage—earning their spot as a beauty essential. Horticulture experts at Ashridge Trees, a leading authority on plum cultivation, have teamed up with renowned skincare specialist Dr Eleanor Reed to explore the skin-rejuvenating potential of this superfruit.
Together, they reveal how the right varieties of plums, nurtured under ideal conditions, could be the ultimate ingredient for youthful, glowing skin.
The science behind plums and anti-ageing
At the heart of the plum’s skin-transforming properties lies its rich nutritional profile. According to research, plums are packed with:
- Antioxidants : Plums are one of the richest sources of antioxidants, including phenolic compounds like anthocyanins and flavonoids. These neutralise free radicals, which are a major cause of skin ageing.
- Vitamin C : Essential for collagen production, vitamin C is critical for maintaining the skin’s firmness and elasticity. A single plum contains up to 10 per cent of your daily vitamin C needs.
- Vitamin A : Known to promote cell turnover and repair, vitamin A in plums helps reduce fine lines and improve skin texture.
- Hydration and Fibre : With their high water and fibre content, plums help keep the skin hydrated and support digestion—another crucial factor in maintaining a clear, radiant complexion.
Dr Reed said: “Plums are a natural multitasker when it comes to skincare. Their unique combination of nutrients works to reduce oxidative stress, support the skin’s barrier, and boost hydration from the inside out.”
Why plums are the skincare trend you can’t ignore
With the beauty industry increasingly shifting towards natural and sustainable solutions, plums fit perfectly into the current trends. Unlike synthetic anti-ageing treatments, they are free from harsh chemicals and come with no side effects. Beyond skincare, consuming plums also supports overall health, from improving gut function to reducing inflammation throughout the body.
For those wondering how this ties back to their beauty routine, Dr Reed elaborated: “Good skin starts from within. Eating nutrient-dense foods like plums can amplify the results of topical skincare products. It’s about creating a holistic approach.”
They are also highly affordable. Asda currently sells a pack of five tart, sweet plums for as little as 99p.
How to Incorporate Plums into Your Routine
If you’re ready to give plums a try, here’s how to make the most of their benefits:
- Eat Them Fresh : Add a handful of fresh plums to your breakfast or snack time for a nutrient boost.
- Try Plum-Infused Skincare : Look for serums, creams, or masks that incorporate plum extracts for topical benefits.
- DIY Solutions : Mash a ripe plum with a teaspoon of honey for a hydrating face mask.
- Cook with Plums : Incorporate plums into smoothies, salads, or even desserts to add a touch of sweetness and nutrition.
- Grow Your Own : If you have the space, consider planting a plum tree. Ashridge Trees offers a range of varieties, ensuring you can enjoy homegrown, nutrient-rich fruit.