Love Island: All Stars is set to return tomorrow with a bang for its second season, featuring familiar faces seeking love once again under the South African sun. Despite the reality show promising to showcase some of the biggest names from ITV’s dating show history, fans may be surprised to learn how little the cast will earn compared to their usual rates.
Long-time Love Island enthusiasts know that fame from the series can lead to substantial earnings, with stars like Molly-Mae Hague and Tommy Fury reportedly worth tens of millions after leveraging the show to gain public attention. However, appearing on the show itself isn’t a quick money-making scheme, as returning villa stars are said to earn significantly less than they could potentially make from a single influential social media post.
Reports also suggest that all cast members receive the same flat fee, regardless of popularity or social media following. Rumoured participant and former winner Ekin-Su Cülcüloğlu, along with confirmed fan favourites Luca Bish and Marcel Somerville, won’t be making a fortune – even if they survive the full four weeks of the show.
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A source told The Sun: “The All Stars cast all earn £2,000 a week to appear on the series, so if they stay in for the whole run, they’ll bank just over £8K. Obviously it’s more than they’d earn doing a regular job, but as far as reality TV salaries go, it’s not that huge.
“They could earn a lot more on other shows like Strictly or Celebrity Masterchef, and it’s certainly not as lucrative as the club PAs or the money they rake in from Instagram ads. The reason they sign up, however, is nothing to do with the money – it’s great exposure which allows them to cash in when they leave the villa.”
Love Island: All Stars is set to hit screens again on ITV2 and ITVX come Monday 13 January 2025 at 9pm.