The new owners and name of the former Hilton hotel in North Wales have been confirmed. Hilton Garden Inn hotel opened in 2021 next to the surf lagoon at Adventure Park Snowdonia, Dolgarrog.
The Ainscough family invested millions into the site and both schemes were backed by around £8m of Welsh Government grant funding. The surf lagoon closed in the summer of 2023 after a series of mechanical failures.
But the hotel site – owned by Snowdonia Hotel Ltd – continued to operate under the Hilton branding. Last month Begbies Traynor were confirmed as administrator of Snowdonia Hotel with a pre-pack sale agreed and staff transferred to the new owner.
It has been confirmed the sale was to Interesting Hotels for an undisclosed sum, with Enterprise Hotels & Hospitality advising on the deal. The freehold hotel was purchased unbranded and features 106 guest bedrooms, a restaurant, bar, fitness centre, luxury spa, four meeting/conference rooms, and an onsite car park for approximately 100 vehicles. It has now been renamed as IXORA Hotel & Spa.
Interesting Hotels Group’s portfolio includes Chateau Rhianfa in Anglesey, Hawkstone Park in Shropshire, Poets House Hotel & Restaurant in Ely, Llangoed Hall in Powys and The Swan at Hay in Herefordshire.
Gavin Wright, founder of Enterprise Hotels & Hospitality, said: “This was an exceptional opportunity to acquire a newly built hotel and spa fitted to an excellent standard near the Snowdonia(Eryri) National Park, which attracts nearly four million people every year.
“The hotel has been successfully acquired by Interesting Hotels, who completed the transaction within just a three week period. The hotel has been renamed IXORA Hotel & Spa and adds to Interesting Hotels’ existing portfolio, which includes three other hotels in Wales.”
Ulrike Le Roux, managing director of Interesting Hotels, said: “This was an important acquisition which furthers the development of the group. We welcome the team at IXORA and we look forward to working with them.”
Sign up for the North Wales Live newsletter sent twice daily to your inbox