Bargain retailer Poundland has good news for savvy shoppers with a significant expansion of its economy range. The high street brand is growing its iconic £1 or less range with an additional 900 products starting this week, boosting the choice from 1,500 to a whopping 2,400 items.
Poundland’s commercial director CJ Antal-Smith remarked: “According to the Bank of England, Poundland should be £2.42-land today, based on the way inflation has risen since it opened its first store 35 years ago. But Poundland is all about defying inflation and delivering amazing value and our customers are being very clear that they need us to be at our best in 2025 in the face of continued pressure on household budgets. We know that’s our job, and we’ll do all we can to deliver the promise of amazing value on the items they need.”
This announcement comes shortly after competitor Asda announced price cuts to over 2,500 essential items by around 26 per cent in both its physical shops and online platform, with discounts on popular products such as Cathedral City Mature Cheddar, Dolmio Bolognese Sauce, and Persil Wonder Wash.
Asda is also offering shoppers fresh discounts
Asda is also slashing the prices of staple own-brand items such as Asda Whole Chicken and Asda Salmon Fillets. In a move to alleviate post-Christmas financial strain on families, David Hills, Chief Customer Officer at Asda, expressed: “We know that as we come out of the festive period, budgets can be a concern for many families. Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”
Also offering tempting discounts to shoppers, Morrisons is enhancing its Aldi and Lidl price match scheme which now spans beyond 500 products. Gareth Lloyd, Head of Price at Morrisons, announced: “We’re starting 2025 by doubling down on value for our customers. Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons. This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”
Furthermore, the Co-op has rolled out ambitious plans to launch 75 new stores this year, fuelling a massive expansion spree, reports Birmingham Live. Co-op reveals that while it will directly operate 25 of these new shops, the remaining will be franchised. This announcement is part of broader goals to inaugurate 120 new Co-op stores within the following four years.
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