Primark enthusiasts are absolutely smitten with the brand’s latest vibrant homeware collection, which is drawing flattering comparisons to Anthropologie’s sought-after designs. The high street favourite has pulled out all the stops with its new range of homeware, as seen in a slew of viral TikTok videos.
Shoppers can expect an array of colourful items, fruit-inspired pieces, and charming trinkets, with prices starting at the wallet-friendly price of just £3.50. The collection has been such a hit that fans are remarking that the items resemble goods from pricier rivals.
One TikTok user, @Louisee_martinn, shared her recent finds in a post captioned: “Primark or Anthropologie?” She showcased a colourful ramen bowl complete with chopsticks for £5, a cute pink egg holder priced at £3.50, and a strawberry print ceramic fruit basket ornament, also for £3.50 as listed on Primark’s website.
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Another TikToker, @Bethanyxchisholm, also showed off a selection of Primark’s homeware in a clip that has garnered over 130,000 views. Her video featured items such as a strawberry mug, a heart-shaped plate, a cheery sunshine-yellow mug, various wine glasses, and some of the same products featured in @louisee_martinn’s haul.
Viewers were left astonished, with one commenting: “Would not have thought this was Primark!” To which Bethany responded: “Right!?” Another exclaimed: “Obsessed with everything”, reports the Mirror.
Someone suggested, “I need this all.” Another fan gushed: “That strawberry basket is a need,” and a second agreed, saying: “Don’t need another berry basket, but I need that one!”
Primark’s website also offers a £10 Strawberry Plant Ceramic Vase, a £4.50 3 pack of Strawberry Snack Bowls, and a £5 Strawberry Shaped Ceramic Bowl. For tomato lovers, there’s a £5 Tomato Shaped Vase, a £6 Tomato-Shaped Ramekin, and a £4 Tomato Salt and Pepper Shaker Set.
There’s even a tomato-scented candle. Primark has stirred conversation with its £5 candle, which has received mixed reactions from customers. While some have praised the “cool” candle, others were less impressed by the idea.
Capturing the split opinion, one shopper remarked: “It’s different I’ll say that.” Someone who had tested the smell shared: “This actually smells of tomatoes.” However, a shopper reacting online added: “I can’t imagine this.”
As eagle-eyed fans pointed out, Loewe offers a Tomato Leaves Scented Candle for £85. As such, Primark’s more affordable option could be just the ticket for fans of the high-end candle.