Credit: Supplied
Sure, the John Lewis advert may have Britishness behind it, but there’s one advert that truly heralds the coming of the holidays. No brand seems more befitting to spread Christmas cheer than the red-and-white-clad Coca-Cola. The Coca-Cola Christmas Truck has graced our screens since 1995, and it’s once again embarking on a tour around the UK – and it’s heading to Bristol this week!
You’ll find it under a canopy of twinkling lights blasting festive music at Cribbs Causeway. Visitors will be able enjoy a mix of festive games and participate in a lucky dip with the chance to win exclusive Coca-Cola merchandise. That’s not all either as a festive food truck that will serve seasonal treats alongside a Coca-Cola Zero Sugar. Plus, there’s opportunity to snap a seasonal selfie in front of the iconic 13-tonne red truck.
Of course, Christmas is as much about giving as it is receiving – and this year Coca-Cola is teaming up with the UK’s biggest charity fighting hunger and food waste, FareShare. For every person who attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated with an aim of up to a total of 1 million meals.
FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK. These groups include community centres, faith groups, homelessness shelters, refuges, and schools, all working hard to support people in need.
“Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic,” said Florence Wheatley, Marketing Manager for Coca-Cola Great Britain Coca-Cola. “This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste.”
“We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
When is the Coca-Cola Christmas Truck stopping in Bristol?
Credit: Coca-Cola
We reckon it’ll be pretty hard to miss a 13-tonne truck bedecked in almost nine thousand lights, but we’ll give you the details anyway. The magical Coca-Cola Truck Tour will be stopping in Bristol this Saturday, December 21. It’s bringing the festivities to the The Mall at Cribbs Causeway between 12pm and 8pm. You can keep up-to-date with the tour by heading here.